WHAT WE DO

We innovate and create at the intersection of design, strategy, and print to provide the best possible impact that performs at every touchpoint.

BRAND STRATEGY

Your brand isn’t just a logo. It should be a cohesive archive of branded elements. It’s how you show up, how you sound, and how you make people feel. We guide you through the deeper layers from voice and tone, to visual behavior, to values that actually mean something to your audience. Our process gives you clarity, alignment, and a cohesive brand system that communicates your essence across every single touchpoint. Overall, it converts people to loyal customers who trust you.

What You Get: A deeply aligned foundation that clarifies who you are, what you stand for, and how to speak to your audience.

Outcome: You gain consistency, confidence, and direction. You walk away with a strategic guide that helps you build trust, stand out, and scale more intentionally.

VISUAL IDENTITY

This is where your brand takes shape. We specialize in creating visual identities that are distinctive, rooted in meaning, and built for longevity. Whether you’re starting from scratch or need a thoughtful refresh, we design every element...Logo Systems, Color Palettes, Type Hierarchies, Brand Patterns, Iconography, Motion Graphics, and more. With care. Our background in print means we don’t just make things look good, we make them work in all real-world applications.

What You Get: A cohesive brand system that looks and feels like you from your logo, to typography, and color usage.

Outcome: You make a strong, professional first impression. Your brand is instantly recognizable and built to work across all channels, helping you attract the right audience and grow with clarity.

GRAPHIC DESIGN

Need a one-off piece? A campaign refresh? A full suite of branded collateral? We’ve got you covered. Our graphic design work spans posters, signage, menus, mailers, brochures, digital ads, and beyond. Every piece we design is done with intention, aligned with your brand, and ready to perform whether it’s printed in-house or delivered digitally.

What You Get: Ready to use collateral for digital and print, aligned with your brand and built for performance.

Outcome: You get creative assets that actually move the needle. Whether that’s increased conversions, more visibility, or simply a professional presence that matches your level of service.

MOTION GRAPHICS

We bring static visuals to life with motion that’s meaningful, not just flashy. Through animation, kinetic typography, and visual storytelling, we transform your brand’s message into something memorable and engaging. Whether it's a looping brand asset for your site or a full-fledged social promo, motion is a powerful tool to educate, inspire, and grab attention in a world of scrollable content. I mean, you're still here, right?

What You Get: Easy to use, eye catching, scroll stopping content that communicates quickly and clearly.

Outcome: Your brand becomes more engaging, memorable, and easier to understand across digital platforms. Expect increased social engagement, longer watch times, and a stronger visual presence.

PHOTOGRAPHY

Authenticity matters. Our photography services are crafted to tell your story with clarity and purpose. From developing shot lists and creative direction to capturing and editing, we take care of it all. Use cases include:

Website banners that actually connect
Scroll-stopping social content
Product photography that feels high-end and true-to-form
Environmental brand shots and lifestyle imagery

We shoot with your platform and audience in mind so your visuals work wherever they land.

What You Get: Custom photography that captures your product, space, or story in a way that feels elevated and real.

Outcome: Better connection with your audience through high quality, brand aligned visuals. You can ditch stock photos and confidently show up across your website, social media, and product pages.

VIDEOGRAPHY

Your brand deserves more than generic stock footage. We offer hands-on video production from concept to completion. It will be personal, well-produced, and made to resonate. Whether it’s a 30-second ad, a brand film, or product storytelling, we’ll help you script, plan, shoot, and deliver a polished piece that brings your brand to life.

Perfect for:

Website hero videos
Social media reels and ads
Broadcast-quality spots
Testimonials and explainer videos

This isn’t cookie-cutter content. It’s tailored, narrative-driven work built to connect with your audience.

What You Get: A polished, intentional video that represents your brand with clarity and energy.

Outcome: You gain a versatile asset that builds trust, drives conversions, and communicates your value. Whether you’re launching a product, running an ad campaign, or telling your origin story.

PACKAGING DESIGN

Packaging is where your brand meets your customer's hand...and it better leave a strong impression. We’ve been designing packaging for over a decade, from dielines to prototypes, with production top-of-mind from day one. We think about materials, sustainability, usability, and shelf appeal. And since we print packaging in-house, we understand how it will run on press and finish clean. No guesswork or surprises.

What You Get: Packaging that’s beautiful, functional, and designed for real world production.

Outcome: You stand out on the shelf or in the unboxing moment. Customers are more likely to pick up, purchase, and remember your product...while you save time and avoid costly production errors.

PRODUCT GRAPHICS

We're obsessed with the physical side of branding. Whether it's limited-run merch, stationery products, or branded items, we design and produce product graphics that feel tangible and considered. This goes way beyond slapping a logo on something. We’ve created everything from hand-bound notebooks to custom calendars and boxed kits. And because we also manufacture our own in-house stationery line, we know how to design for form, function, and feel.

What You Get: Custom designed artwork for physical products, ready for production or print.

Outcome: You can launch with confidence, knowing your product looks professional, on-brand, and market ready. Perfect for brand activations, retail products, or merchandise drops.

LETTERPRESS PRINTING

Letterpress isn’t just a printing method, it’s a feeling. Deep impression, real texture, unmatched quality. We’ve built Secondary Press around the power of letterpress because we believe in the magic of tactile design. It’s not for everything, but when it’s right, it hits hard.

Use cases include:

Luxe business cards
Wedding suites and invitations
Custom stationery
Premium product packaging
Certificate printing and art editions

We print in-house on heritage equipment with modern precision.

What You Get: Tactile, high impact printed pieces that feel as good as they look.

Outcome: Your brand leaves a lasting impression...literally. Hard to put down and ideal for networking, gifting, and events where premium presentation matters. Clients often hear “Wow, who made this?”

BINDERY

This is where everything comes together. Our in-house bindery allows us to take projects from concept to completion under one roof. We understand the mechanics of folds, scores, binding styles, and structural design. And we use that knowledge to design smarter from the start. This is what sets us apart...knowing how to build a final product that’s beautiful, functional, and on-brand. Use cases include:

Custom menus and presentation folios
Bespoke boxes and packaging
Folder systems and media kits
Welcome kits for onboarding or gifting
Limited-edition bound books and notebooks

We don't just design the surface, we engineer the full experience.

What You Get: A complete, finished product. Thoughtfully planned, beautifully built, and physically satisfying to hold.

Outcome: You avoid miscommunication between designers and printers. With Secondary Press, your ideas are executed with care from start to finish, delivering elevated results like luxe chipboard boxes, custom menus, folios, merch kits, and more.